Memorandum
Date: August 8, 2023
To: The Honorable Lake County Board of Supervisors
From: Susan Parker, County Administrative Officer
Subject: Approve Agreement Between the County of Lake and Visit Lake County California for Provision of Administrative Services to Lake County Tourism Improvement District in the Amount of $112,500 from July 1, 2023 to June 30, 2024 and Authorize Chair to Sign
Executive Summary:
The County of Lake created the Lake County Tourism Improvement District (LCTID) by Resolution No. 2018-141 for a five (5) year term that ends on December 31, 2023. Subsequently, the County of Lake has completed the necessary steps to renew the LCTID for a ten (10) year term beginning on January 1, 2024, as provided by the Property and Business Improvement Law of 1994, Streets and Highways Code § 36600 et seq., to renew business improvement districts for the purposes of promoting tourism.
The LCTID is a benefit assessment district proposed to continue a revenue source to help fund marketing and sales promotion efforts for Lake County lodging businesses. This approach has been used successfully in other destination areas throughout the state to improve tourism and drive additional room nights to assessed lodging businesses. The renewed LCTID includes all lodging businesses, existing and in the future, located within the boundaries of the cities of Lakeport and Clearlake and the unincorporated areas of Lake County.
The provision of administrative services is provided by Visit Lake County California (VLCC), a 501(c)3 organization which performs administrative duties for the LCTID. This funding is in Budget Unit 1892 generated by the Transient Occupancy Tax (TOT).
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Estimated Cost: ________ Amount Budgeted: ________ Additional Requested: ________ Future Annual Cost: ________
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☒ Well-being of Residents ☐ Public Safety ☐ Disaster Prevention, Preparedness, Recovery
☒ Economic Development ☐ Infrastructure ☐ County Workforce
☒ Community Collaboration ☐ Business Process Efficiency ☐ Clear Lake
Recommended Action: Approve Agreement Between the County of Lake and Visit Lake County California for Provision of Administrative Services to Lake County Tourism Improvement District in the Amount of $112,500 from July 1, 2023 to June 30, 2024 and Authorize Chair to Sign.