Memorandum
Date: The Honorable Bruno Sabatier, Chair, Lake County Board of Supervisors
To: The Honorable Lake County Board of Supervisors
From: Susan Parker, County Administrative Officer
Stephen L. Carter, Jr., Assistant County Administrative Officer
Matthew Rothstein, Chief Deputy County Administrative Officer
Subject: Consideration of an Agreement for Professional Communications and Public Relations Services with Imprenta Communications Group, Inc., in the Not-to-Exceed Amount of $264,000 over Three Years
Executive Summary:
Your Board has expressed interest in enhanced public communications and public relations supports. Creation and distribution of monthly County of Lake Newsletters, District-specific Newsletters (up to quarterly for each District) and assistance with planning and executing targeted informational campaigns have been identified as priorities.
The County Administrative Office issued solicitation No. 24-11 seeking firms to provide, “Professional Communications and Public Relations Services.” Five qualified firms responded. Following a rigorous and competitive Consultant Selection Process, and follow-up interviews with three respondents, Imprenta Communications Group, Inc., was unanimously ranked #1 by a panel including staff with communications leadership responsibilities from the County Administrative Office, Health and Behavioral Health Services, and Lake County Office of Education.
Panelists found Imprenta to be highly qualified and experienced, and their strong emphasis on ensuring communications met the information needs of all Lake County residents was viewed as a significant point of strength.
Staff recommends your Board approve the Agreement with Imprenta Communications Group, Inc., in the not-to-exceed amount of $264,000 over three years, and authorize the Chair to sign. This amount provides for a monthly retainer of $6,500, which will accommodate Countywide and District-specific Newsletters and up to $10,000/year for additional services, such as informational campaigns.
If not budgeted, fill in the blanks below only:
Estimated Cost: _$264,000__ Amount Budgeted: __$50,000___ Additional Requested: _$0____ Future Annual Cost: _$88,000__
Purchasing Considerations (check all that apply): ☐ Not applicable
☒ Fully Article X. <https://library.municode.com/ca/lake_county/codes/code_of_ordinances?nodeId=COOR_CH2AD_ARTXPU_S2-38EXCOBI>- and/or Consultant Selection Policy <http://lcnet.co.lake.ca.us/Assets/Intranet/Policy/Policies+$!26+Procedures+Manual/Ch4_2021v2.pdf>-Compliant (describe process undertaken in “Executive Summary”)
☐ Section 2-38 <https://library.municode.com/ca/lake_county/codes/code_of_ordinances?nodeId=COOR_CH2AD_ARTXPU_S2-38EXCOBI> Exemption from Competitive Bidding (rationale in “Executive Summary,” attach documentation, as needed)
☐ For Technology Purchases: Vetted and Supported by the Technology Governance Committee <http://lcnet.co.lake.ca.us/Assets/Intranet/Intranet+Forms/Information+Technology/AdvPlan.pdf> (“Yes,” if checked)
☐ Other (Please describe in Executive Summary)
Consistency with Vision 2028 <http://www.lakecountyca.gov/Government/Directory/Administration/Visioning/Vision2028.htm> (check all that apply): ☐ Not applicable
☒ Well-being of Residents ☒ Public Safety ☒ Disaster Prevention, Preparedness, Recovery
☒ Economic Development ☐ Infrastructure ☐ County Workforce
☒ Community Collaboration ☒ Business Process Efficiency ☐ Clear Lake
Recommended Action: Approve the Agreement for Professional Communications Services and Public Relations Services with Imprenta Communications Group, Inc., in the not-to-exceed amount of $264,000 over three years, and authorize the Chair to sign.