Memorandum
Date: June 11, 2024
To: The Honorable Lake County Board of Supervisors
From: Benjamin Rickelman, Deputy County Administrative Officer
Subject: Consideration and Discussion of an Agreement with Black Dog DESIGNS for a Trails Website, For an Amount Not to Exceed $31,559.97 and Authorize the Chair to Sign
Executive Summary:
On January 11, 2024, the Board of Supervisors approved an Agreement with Black Dog DESIGNS for a County economic development website, marketing collateral, and website hosting services. That Agreement is part of RFP 24-04 Economic Development Design Services, which closed in September 2023. This Trails Website Agreement would also be part of RFP 24-04 as it aligns with the RFP's scope. The new trails website will feature materials from the dormant Konocti Trails System website, which won the Social Media, Websites and Technology Award from the California Trails Conference Foundation. As a result of its background building trails websites for local communities and the ability to leverage the brand development of the Lake County economic development website Black Dog DESIGNS was selected for the relaunch of the trails website.
A relaunched trails website would have value for residents, visitors, and businesses in Lake County. The site would be utilized by the Tourism Improvement District (Visit Lake County) and the economic development marketing materials in development. Approximately 25% of visitors to the Konocti Regional Trails website were from Lake County, 43% from the Bay Area, and 85% from California. The site will feature trails, maps, descriptions of public lands, access points, and the County's Parks, Recreation, and Trails Master Plan.
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