Memorandum
Date: July 15, 2025
To: The Honorable Eddie Crandell, Chair, Lake County Board of Supervisors
From: Susan Parker, County Administrative Officer
Benjamin Rickelman, Deputy County Administrative Officer
Subject: 10:30 A.M. - Consideration of Lake County Tourism Improvement District 2024 Annual Marketing Report
Executive Summary:
The Lake County Tourism Improvement District (Visit Lake County) produces an Annual Marketing Report to outline the TID's impact and operations in the past year. The 2024 Annual Marketing Report covers the organization's finances, economic impact of tourism in Lake County, Visit Lake County's performance metrics, tools to drive visitation to Lake County, partnerships, earned media campaigns, and a look ahead to this year activities. TID assessment collections and travel spending in Lake County moderately improved from 2023. By most metrics, organic social media saw significant year-over-year improvement. There was also significant improvement in the reach of the monthly newsletter and blog and several earned media pieces in prominent publications highlighting Lake County.
If not budgeted, fill in the blanks below only:
Estimated Cost: ________ Amount Budgeted: ________ Additional Requested: ________ Future Annual Cost: ________
Purchasing Considerations (check all that apply): ? Not applicable
? Fully Article X.- and/or Consultant Selection Policy-Compliant (describe process undertaken in "Executive Summary")
? Section 2-38 Exemption from Competitive Bidding (rationale in "Executive Summary," attach documentation, as needed)
? For Technology Purchases: Vetted and Supported by the Technology Governance Committee ("Yes," if checked)
? Other (Please describe in Executive Summary)
Consistency with Vision 2028 (check all that apply): ? Not applicable
? Well-being of Residents ? Public Safety ? Disaster Prevention, Preparedness, Recovery
? Economic Development ? Infrastructure ? County Workforce
? Communit...
Click here for full text