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MEMORANDUM
TO: Board of Supervisors
FROM: Carol J. Huchingson, County Administrative Officer
DATE: June 19, 2018
SUBJECT: 10:30 A.M. - Consideration of a) Adopt Resolution Declaring Intent to Establish the Lake County Tourism Improvement District; and b) Adopt Resolution Requesting Consent of the City Councils of Lakeport and Clearlake to Establish the Lake County Tourism Improvement District.
EXECUTIVE SUMMARY:
The Lake County Tourism Improvement District (LCTID) is a benefit assessment district proposed to help fund marketing and sales promotion efforts for Lake County, Lakeport, and Clearlake lodging businesses. This approach has been used successfully in other destination areas throughout the state to improve tourism and drive additional room nights. The proposed LCTID includes all lodging businesses located within the boundaries of the cities of Lakeport and Clearlake and the unincorporated area of Lake County.
Hoteliers decided to pursue formation of the LCTID in order to create a revenue source devoted to marketing Lake County as a tourist, meeting, and events destination. If established, the LCTID would generate approximately $340,000 on an annual basis for promotion of travel and tourism specific to Lake County.
TOURISM IMPROVEMENT DISTRICTS
Tourism Improvement Districts (TIDs) utilize the efficiencies of private sector operation in the market-based promotion of tourism. These special assessment districts allow lodging and tourism-related business owners to organize their efforts to increase tourism. Lodging business owners within the district fund the TID through non-tax room assessments, and those funds are used to provide services that the businesses desire and that benefit the lodging businesses within the TID.
TID benefits:
? Funds cannot be diverted for other government programs
? They are customized to fit the needs of each destination
? They allow for a wide range of services; including Marketing of the Destination, T...
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