Title
Body
MEMORANDUM
TO: Board of Supervisors
FROM: Carol J. Huchingson, County Administrative Officer
DATE: July 23, 2019
SUBJECT: Approve Agreement between the County of Lake and Visit Lake County California for the Provision of Administrative Services in the amount of $156,000 from July 23, 2019 to June 30, 2020, and authorize the Chair to sign
EXECUTIVE SUMMARY:
On June 19, 2018, your Board passed Resolution 2018-75 declaring your intention to establish the Lake County Tourism Improvement District (LCTID). The LCTID Board, comprised of lodging business owners, a representative from the County of Lake, the City of Clearlake and the City of Lakeport as well as other tourism representatives was seated on November 7, 2018. The official manager of the LCTID is Visit Lake County California (VLCC), a 501(c)3 organization which acts as the Owners’ Association for the LCTID.
Staff respectfully requests your approval of the attached Agreement which authorizes the County of Lake to provide funds for the purpose of marketing Lake County. Historically, the funds for these services have been directed to multiple vendors. With the creation of the LCTID the funds can now be directed to one vendor (Visit Lake County California) which will be responsible for promoting Lake County as a tourist, meeting and event destination.
The following table represents the actual expenses for those marketing services over the last two fiscal years.
//
//
//
//
//
//
//
|
Description |
FY17/18 Actuals |
FY 18/19 Est. Actuals |
FY 19/20 Budget |
|
Dogtrekker Digital Services |
6,000 |
17,250 |
|
|
Crowd USA |
34,926 |
23,097 |
|
|
Google Adwords |
12,000 |
9,251 |
|
|
Mail Chimp |
900 |
900 |
|
|
Destinations |
7,000 |
7,000 |
|
|
CTA Contract and Renewal |
8,630 |
6,750 |
|
|
Clearlake Chamber of Commerce |
10,000 |
10,000 |
|
|
Lake County Chamber of Commerce |
45,000 |
45,000 |
|
|
CTA Lake County Chamber of Commerce |
4,000 |
7,375 |
|
|
Visitor Market Research |
10,000 |
10,000 |
|
|
Blog / Newsletter |
9,299 |
|
|
|
Photography, Konocti Challenge, Advertisements, Memberships |
19,813 |
12,150 |
|
|
TID Agreement |
|
|
156,000 |
|
Total: |
167,568 |
148,773 |
156,000 |
FISCAL IMPACT: __ None _X_Budgeted __Non-Budgeted
Estimated Cost: $156,000
Amount Budgeted: $156,000
Additional Requested:
Annual Cost (if planned for future years):
FISCAL IMPACT (Narrative): None
STAFFING IMPACT (if applicable): None
Recommended Action
RECOMMENDED ACTION:
Approve Agreement between the County of Lake and Visit Lake County California for the Provision of Administrative Services in the amount of $156,000 from July 23, 2019 to June 30, 2020, and authorize the Chair to sign.