Title
Body
MEMORANDUM
TO: Board of Supervisors
FROM: Carol J. Huchingson, County Administrative Officer
DATE: July 23, 2019
SUBJECT: Approve Agreement between the County of Lake and Visit Lake County California for the Provision of Administrative Services in the amount of $156,000 from July 23, 2019 to June 30, 2020, and authorize the Chair to sign
EXECUTIVE SUMMARY:
On June 19, 2018, your Board passed Resolution 2018-75 declaring your intention to establish the Lake County Tourism Improvement District (LCTID). The LCTID Board, comprised of lodging business owners, a representative from the County of Lake, the City of Clearlake and the City of Lakeport as well as other tourism representatives was seated on November 7, 2018. The official manager of the LCTID is Visit Lake County California (VLCC), a 501(c)3 organization which acts as the Owners' Association for the LCTID.
Staff respectfully requests your approval of the attached Agreement which authorizes the County of Lake to provide funds for the purpose of marketing Lake County. Historically, the funds for these services have been directed to multiple vendors. With the creation of the LCTID the funds can now be directed to one vendor (Visit Lake County California) which will be responsible for promoting Lake County as a tourist, meeting and event destination.
The following table represents the actual expenses for those marketing services over the last two fiscal years.
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Description
FY17/18
Actuals
FY 18/19
Est. Actuals
FY 19/20 Budget
Dogtrekker Digital Services
6,000
17,250
Crowd USA
34,926
23,097
Google Adwords
12,000
9,251
Mail Chimp
900
900
Destinations
7,000
7,000
CTA Contract and Renewal
8,630
6,750
Clearlake Chamber of Commerce
10,000
10,000
Lake County Chamber of Commerce
45,000
45,000
CTA Lake County Chamber of Commerce
4,000
7,375
Visitor Market Research
10,000
10,000
Blog / Newsletter
9,299
Photography, Konocti Challenge, Advertisements, Me...
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