Memorandum
Date: July 12, 2022
To: The Honorable E.J. Crandell, Chair, Lake County Board of Supervisors
From: Susan Parker, County Administrative Officer
Subject: Approve Agreement between the County of Lake and Visit Lake County California for the Provision of Administrative Services in the amount of $78,000 from July 1, 2022 to June 30, 2023, and authorize the Chair to sign
Executive Summary: (include fiscal and staffing impact narrative):
On June 19, 2018, your Board passed Resolution 2018-75 declaring your intention to establish the Lake County Tourism Improvement District (LCTID). The LCTID Board, comprised of lodging business owners, a representative from the County of Lake, the City of Clearlake and the City of Lakeport as well as other tourism representatives was seated on November 7, 2018. The official manager of the LCTID is Visit Lake County California (VLCC), a 501(c)3 organization which acts as the Owners' Association for the LCTID.
With the establishment of the LCTID and its own revenue stream, County staff are no longer engaged in tourism marketing directly and funds previously used for direct services are now provided to the LCTID for marketing and destination tourism activities, which promote the local economy.
Staff respectfully requests your approval of the attached Agreement which authorizes the County of Lake to provide funds for the purpose of marketing Lake County.
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Estimated Cost: ________ Amount Budgeted: ________ Additional Requested: ________ Future Annual Cost: ________
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